Best Practices in Global Sales & Marketing - 19th November 2008

Mike Grandinetti talks about best practices in global sales and marketing.

Speaker Profile - Mike Grandinetti

Case Study Video

  Cocoa Mountain, Case Study

Conference Video

  Introduction of Mike Grandinetti

  Key learning points from case study

  Overview

  Strategic clarity - the importance of having a disciplined and focused approach to business

  Market discovery - researching potential export markets

  The benefit of creating enthusiasts out of your customers

  Marketing, selling & distribution

  Questions & Answers